Most arguments about a marketing retainer are not about the price. They are about who was supposed to write the content, who chases the photos, and who rings back the enquiry that came in on Friday. Our new post sets out what a monthly fee normally covers, what sits outside it, and the three lines worth getting into the agreement before you sign. It ends with one line to go and look for in the agreement you already have.
On Chapel Street the next option is a minute’s walk away, so a website that answers slowly loses to one that answers fast. Our new piece looks at what a South Yarra trading position does to a website’s job, across the three trades that fill the strip: retail, beauty and hospitality. It ends with a test you can run on your own site this afternoon.
A hybrid needs tyres, brakes, suspension and a 12 volt battery. None of that changes because there is a battery pack under the floor. The Australian standard draws its line at the high voltage system, not at the car. So why does almost no workshop website say so?
Your SEO provider says the retainer now includes AI SEO, or a new agency has sent a proposal. Some of that work is new and a lot of it is the SEO you already pay for. Our new article shows how to tell which, using Google’s and OpenAI’s own words, and the five questions to put to any agency first.
