Google Ads is one of the fastest ways to get your business in front of people actively searching for your products or services. Unlike SEO, which takes time to build, Google Ads can generate immediate traffic to your website. Whether you're looking for a quick boost in visibility or a consistent stream of new leads, Google Ads provides measurable, scalable results.
What types of ads can I use?
While Google offers a wide range of advertising formats, at CJ Digital we focus on two types of ads that are particularly focussed on results: search advertising and Google Shopping.
Once we’ve gathered all the information, our campaign strategists audit your website and identify the most valuable search terms. We focus on high-converting keywords that are relevant to your business and aligned with what your potential customers are actively searching for.
Our team crafts ads that are not only relevant but also compelling enough to drive clicks. Every ad is designed to stand out in a crowded marketplace, with attention-grabbing headlines, persuasive descriptions, and clear calls to action.
Google Ads is an online advertising platform where businesses can display ads on Google’s search results page or across its display network. You pay only when someone clicks on your ad (pay-per-click), and the goal is to drive relevant traffic to your website. Google Ads used to be called Adwords, but Google changed the name a few years ago to reflect that the suite of ad choices at your disposal is more than just text based ads.
The cost of Google Ads depends on the competitiveness of your keywords and your daily budget. With CJ Digital, we offer transparent pricing and a monthly management fee based on your ad spend (with a minimum fee level).
You can start seeing traffic and results as soon as your campaign goes live, typically within a few weeks. However, significant growth usually takes 4-6 weeks as we optimise and adjust your campaign.
Yes, Google Ads campaigns are flexible, and you can pause or stop them anytime without losing any built-up SEO momentum.
Setting up a Google Ads campaign is just the beginning. At CJ Digital, we provide ongoing campaign management to ensure your ads continue to perform over time. Our proactive approach includes constant monitoring, analysis, and optimisation to help you get the most out of your ad spend.
Continuous Optimisation and Monitoring
After your ads go live, we don’t just sit back and watch. We monitor the performance of your ads, making adjustments as needed to improve their effectiveness.
Monthly Reporting and Discussion
We believe in transparency and communication. Every month, you’ll receive a detailed performance report outlining the results of your campaign. We’ll also schedule a follow-up call to discuss the results, any changes, and future strategies.
We want your business and ads campaign to be a success. So our team of experienced digital marketing professionals will improve, optimise and discuss progress with you to deliver the best possible results for your budget.
