AI search is changing what being found means. Google AI Overviews now appear above the regular blue links for many question related queries. ChatGPT and Gemini handle millions of questions a week, many of them asking for recommendations, comparisons and advice. For a growing number of your customers, the answer arrives before they ever see a list of websites to click on.
This creates a new visibility problem. AI platforms do not crawl every website in real time. They draw on trained knowledge, structured content, citations and authority signals to decide which businesses to mention. If your content is not built for AI to read and reuse, you are missing from the answer, even when your website ranks well in traditional search.
AI SEO goes by several names. Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), LLM SEO and AI Search Optimisation all point to the same goal: getting your business surfaced in AI-generated answers. At CJ Digital we focus on two connected layers of work.
AI platforms pull answers from content that is structured, specific and easy to quote. We rewrite and restructure the pages that matter most so each section stands on its own as a clear answer to a real question.
AI models weight trusted sources more heavily than anonymous ones. We strengthen the signals that tell AI platforms your business is a credible reference.
AI SEO is the work of making your business visible in AI search platforms like ChatGPT, Google Gemini, Perplexity and Google AI Overviews. It covers the content structure, technical foundations and authority signals AI models use to decide which businesses to cite, quote or recommend. It is also called GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation) or LLM SEO. The name varies. The intent is the same.
The foundations are the same. The extraction and presentation layer is different. Traditional SEO aims to rank a web page on a search results page so a user clicks through to it. AI SEO adds a second goal: to structure that same content so an AI platform can lift an answer directly from the page and cite your business as the source. Most of our AI SEO work strengthens both layers at once.
AI SEO is priced monthly and depends on the scope of work for your site. It is available as a standalone service or as an add-on to an existing SEO engagement, and there are no lock-in contracts. Get in touch for a quote tailored to your current site and goals.
AI visibility typically starts improving within three to six months of consistent work, depending on the state of your current SEO. Businesses with strong existing SEO foundations see movement faster because AI platforms already have signals to draw on. Businesses starting from a weaker baseline take longer because the foundational technical and content work has to come first.
Yes, in two ways. AI citations send some users directly to your site when they want more detail. More importantly, showing up in AI answers builds brand recognition at the research stage, which increases the chance a customer chooses you when they move from research to action. Early visibility in AI answers also tends to compound, because AI models favour sources that are already being cited.
Not necessarily, but it helps. AI platforms rely heavily on the same content and technical foundations traditional SEO builds. If your current SEO is weak, we build those foundations into the AI SEO work. If your SEO is already strong, the AI SEO layer adds directly to what exists. That is why the service works both as a standalone package and as an add-on to SEO.
We cover the major platforms: Google AI Overviews, ChatGPT, Google Gemini and Perplexity. The underlying work (clean structure, strong content, authority signals) applies to all of them because LLMs are trained on overlapping sources. We also track visibility across each platform separately in monthly reporting, so you can see where your business is being cited and where there is still room to grow.
AI search moves fast. New platforms appear, existing ones update how they pick sources, and what worked last quarter may need rework this one. We stay on top of those changes so you do not have to.
We are a Melbourne digital agency that has been building websites and running SEO for Australian businesses for over 20 years. AI search is a new front in work we have been doing for a long time, and we take the same practical, plain-spoken approach to it.
