
When does an online sale price become misleading?
A crossed-out price is not decoration. It claims the product sold at that higher price before the sale. Without records, the promotion may mislead.















A crossed-out price is not decoration. It claims the product sold at that higher price before the sale. Without records, the promotion may mislead.

The ownership problem often appears when a new developer asks for access. A paid invoice is not the same as control of the accounts, files and licences that keep a website running.

A pre-match diner, a Bridge Road patient and a homeowner comparing trades can all land on a Richmond website within the same hour. The postcode is the same. The decision is not.

A Fairfield business can be well known on Station Street and still lose a first-time customer online. The website has to turn local familiarity into clear reasons to visit, book or enquire.

