Websites thathelp customers find,trust and contact you.

Your local CJ Digital team takes care of your online presence so you can focus on delivering quality work and keeping jobs moving.
Why CJ Digital?

We make iteasier for customersto find and trust your business.

Most tradies are too busy quoting jobs, managing customers and getting work done to worry about websites, reviews or digital marketing. But when the phone goes quiet, it's hard to know where to focus.

For more than a decade, we have helped trade businesses manage their online presence to strengthen visibility, build trust and generate enquiries through practical websites, local SEO, review management and Google Ads that fit your goals and budget.
Real Results

Delivering results that matter

Dolphin Pools

A trusted Melbourne pool specialist, Dolphin Pools partnered with CJ Digital to strengthen online visibility, attract more organic enquiries and reduce reliance on paid advertising.

Ranked #1

Google Position

Ranked #1

Google Business Profile

+125%

Website Reviews

The Background

Dolphin Pools are one of Melbourne’s leading pool design, maintenance and service providers as well as a retail pool supply store in Melbourne’s south-eastern suburbs. They have been servicing Melbourne pool owners for more than 50 years.

The Challenge

Nearly 60% of Dolphin Pools website traffic was coming from Google Ad campaigns which they could turn on and off in accordance with Melbourne pool seasonality.

The Solution

CJ Digital were confident that a strong Search Engine Optimisation (SEO) campaign could replace the big Google Ad dependence, but Dolphin weren’t about to fund both marketing expenses, so the SEO had to deliver, and deliver fast!

CJ Digital built a new website to highlight all of the services that Dolphin Pools offered and removed those that were no longer part of the evolving business.

The Strategy

A data-driven strategy tailored to their business goals.

The Results

Dolphin Pools love their clean, new website that allows visitors to understand exactly what they do.

The number of organic keywords in Google increased by 23% in month 1 of the SEO campaign and by month 6, had increased by 38%.

And despite an abrupt removal of 60%+ of website traffic when the Google Ad campaigns were switched off, an immediate uptick of 20% to the Organic Search traffic in month 1, had total traffic up by 13% by month 2, with a significant lower marketing spend. They rank #1 in Google for high volume keywords like ‘pool shops melbourne’ and ‘pool repair’.

Ready to get similar results?

Real Results

Delivering results that matter

Special Offer

Free Website Health Check

Not sure whether your website is helping or hurting your business?

We'll review your online presence and identify practical ways to improve visibility, trust and enquiry quality.
  • Review your website from a customer’s perspective
  • Identify missed opportunities in Google Search
  • Assess your Google Business Profile visibility
  • Review online reviews and trust signals
  • Receive a practical guide with recommendations
  • Talk through the findings with a local expert
News & Insights

Keep curious & ever-learning 

We share helpful advice, updates and ideas to help businesses improve visibility, attract customers and stay up to date online.  
 
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Let’s talk about your business and build something great together. 

We’ll help you put the right online foundations in place so customers can easily find, trust and choose your business. 

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