Websites that help customers find, trust and contact you.

Your local CJ Digital team takes care of your online presence so you can focus on delivering quality work and keeping jobs moving.
Why CJ Digital?

We make it easier for customers to find and trust your business.

Most tradies are too busy quoting jobs, managing customers and getting work done to worry about websites, reviews or digital marketing. But when the phone goes quiet, it's hard to know where to focus.

For more than a decade, we have helped trade businesses manage their online presence to strengthen visibility, build trust and generate enquiries through practical websites, local SEO, review management and Google Ads that fit your goals and budget.
Real Results

Delivering results that matter

Dolphin Pools

A trusted Melbourne pool specialist, Dolphin Pools partnered with CJ Digital to strengthen online visibility, attract more organic enquiries and reduce reliance on paid advertising.

Ranked #1

Google Position

Ranked #1

Google Business Profile

+125%

Website Reviews

The Background

Dolphin Pools are one of Melbourne’s leading pool design, maintenance and service providers as well as a retail pool supply store in Melbourne’s south-eastern suburbs. They have been servicing Melbourne pool owners for more than 50 years.

The Challenge

Nearly 60% of Dolphin Pools website traffic was coming from Google Ad campaigns which they could turn on and off in accordance with Melbourne pool seasonality.

The Solution

CJ Digital were confident that a strong Search Engine Optimisation (SEO) campaign could replace the big Google Ad dependence, but Dolphin weren’t about to fund both marketing expenses, so the SEO had to deliver, and deliver fast!

CJ Digital built a new website to highlight all of the services that Dolphin Pools offered and removed those that were no longer part of the evolving business.

The Strategy

A data-driven strategy tailored to their business goals.

The Results

Dolphin Pools love their clean, new website that allows visitors to understand exactly what they do.

The number of organic keywords in Google increased by 23% in month 1 of the SEO campaign and by month 6, had increased by 38%.

And despite an abrupt removal of 60%+ of website traffic when the Google Ad campaigns were switched off, an immediate uptick of 20% to the Organic Search traffic in month 1, had total traffic up by 13% by month 2, with a significant lower marketing spend. They rank #1 in Google for high volume keywords like ‘pool shops melbourne’ and ‘pool repair’.

Ready to get similar results?

Real Results

Delivering results that matter

Posted on Google Google
James Katz profile picture
James Katz
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Amazing service from CJ Digital. They built my website exactly how I wanted and also helped with SEO & Google Ads, which has already brought in more leads. Super easy to work with and very reliable. Highly recommend these guys. Had the pleasure working with Elliot, Glen, Brian & Matt
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Sophie Hartman-Smith profile picture
Sophie Hartman-Smith
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I can’t recommend Castle Jackson Digital enough! From the very beginning, they made the whole process of getting my website sorted feel easy and stress-free. A special shout-out to Elliot and Jordan, who were absolute legends to work with. They were both so professional, quick to respond, and friendly the whole way through. They explained everything clearly, kept me updated, and went above and beyond to make sure everything came together seamlessly. As a small business owner, they made it so easy for me to get up and running, which took a huge weight off my shoulders. If you’re looking for a team that’s not only talented but also approachable and efficient, CJ Digital is the way to go. Thanks again, Elliot and Jordan, you really saved the day!
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Nathan kk profile picture
Nathan kk
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Love working with the clowns Top notch!!
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Mark Squirrell profile picture
Mark Squirrell
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Outstanding. I needed some help to finish off the finer points on an ecommerce website. These guys are very quick, thorough and professional. Highly recommend!
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Yawa Pali profile picture
Yawa Pali
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Agriculture, élevage,vente de produit etdistribution
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Alasdair Grievson profile picture
Alasdair Grievson
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I was impressed by the service and quality of my website I asked CJ Digital to design. Patrick & Dave are great people to deal with and recommend CJ Digital to any company thinking of using them.
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Maureen Egan profile picture
Maureen Egan
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been working with Castle Jackson for 10Years and their expertise with SEO's and Google adds has created enormous workload for my business. Nothing is ever too much trouble when wanting last minute changes to website or google adds. If you want to drive more traffic to your site these are the guys to choose. I couldn't be happier with the service I received. Thank you Elliott and the team.
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Tim Purchase profile picture
Tim Purchase
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Best website developers in the game. The onboarding, website development and ongoing support is first class.
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Phillip Klathas profile picture
Phillip Klathas
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The team at Castle Jackson is on top of their game. Thank you, Elliot and Patrick, for inviting me in to the studio and presenting me with a progressive plan of attack for my digital marketing requirements.
Special Offer

Free Website Health Check

Not sure whether your website is helping or hurting your business?

We'll review your online presence and identify practical ways to improve visibility, trust and enquiry quality.
  • Review your website from a customer’s perspective
  • Identify missed opportunities in Google Search
  • Assess your Google Business Profile visibility
  • Review online reviews and trust signals
  • Receive a practical guide with recommendations
  • Talk through the findings with a local expert
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How to set up a Google Ads passkey if you run your own ads

Google Ads now wants a passkey before you add a user or change your billing card. It takes five minutes to set up. Is it hard to set up? How do you do it? Will it interfere with anything else? Here is the plain version for people who run their own ads.

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