Digital marketing is like putting your business right where your customers are already looking. Think of it like opening a store on Burke Street, one of the busiest parts of Melbourne with a huge amount of foot traffic. Only in this situation, that “street” is the internet. Whether it’s through Google searches, social media, or online ads, digital marketing ensures your business is in front of the right people at the right time.
Think about it like this:
Imagine you own a boutique in Melbourne. You wouldn’t want it hidden in a back alley; you’d want it on a busy street where people can easily find it. That’s exactly what digital marketing does—it puts your business in front of the traffic that’s already there, meaning more potential customers checking out your products and services. Who wouldn’t want that?
SEO (Search Engine Optimisation) is like being in the prime spot of a search engine’s results page. When customers type something like “best pizza near me” or “plumber in Melbourne,” SEO ensures that you’re one of the first results that come up.
But Why Does This Matter?
Because the higher your site ranks in Google, the more likely people are to click on your website. And more clicks mean higher chances to turn visitors into paying customers.
With SEO, every click to your website is an opportunity, costing you less over time as your rankings improve organically.
Example:
Let’s say you run a local hair salon in Melbourne. Without SEO, when someone searches for “hair salons near me”, your business might be buried under pages of results. But with an SEO strategy in place, your salon shows up on the first page. Suddenly you’re getting calls and online bookings from people who didn’t even know your business existed before.
If SEO is the long game, Google Ads is the fast track. Google ads are the paid ads that appear at the very top of the search page results. They’re a quick way to boost your visibility and attract new customers, especially if you’re running time-sensitive promotions.
Google Ads can offer $2 in revenue for every $1 spent—a quick, measurable way to scale your business
Why Do Google Ads Work?
With Google Ads, you can target people who are actively searching for what you offer, based on their location, search terms, and online behaviour. You only pay when someone clicks your ad, making it a cost-effective way to drive traffic to your website.
Example:
You run a fitness studio in Melbourne and are launching a new boot camp. With Google Ads, you can target people searching for “fitness classes Melbourne” or “boot camp near me.” Your ad appears at the top, catching their attention and directing them to sign up for your classes.
Benefits of Google Ads
Why choose one when you can use both?
SEO and Google Ads work even better when combined. While SEO builds long-term success, Google Ads gives your business a boost right when you need it. Together, they create a powerful digital marketing strategy that ensures your business is always visible to potential customers.
Analogy:
Think of it like owning a cafe. SEO is the regular flow of customers who know where you are and come back often. Google Ads is like handing out flyers to attract people passing by who might not know about you yet. Both bring in customers—just in different ways.
Digital marketing is all about promoting your business online through strategies like SEO, Google Ads, and social media. In a world where most customers are searching for products and services online, digital marketing ensures your business is visible to the right people.
SEO helps by improving your website’s ranking on search engines like Google. The higher your site ranks, the more likely people will visit your site, which can lead to more customers.
SEO is a long-term strategy that improves your organic (unpaid) search rankings, while Google Ads provide immediate visibility through paid advertisements that appear at the top of search results.
SEO is a long-term strategy that can take 3-6 months to start seeing notable improvements. However, the results compound over time, offering sustained visibility and growth. For quicker results, combining SEO with Google Ads can give you an immediate boost while your SEO takes effect.
It doesn’t have to be. With CJ Digital, we work within your budget to create campaigns that deliver the best return on investment. You can start small and scale up as your business grows.
You can, but it can be complex and time-consuming. Our experts at CJ Digital can manage everything for you, from setting up ads to optimising them for better results.
SEO builds a foundation for long-term success, while Google Ads give you instant visibility. Together, they create a balanced strategy that drives both immediate and sustained growth.
Let’s work together and build a digital marketing strategy that puts your business in front of the right customers at the right time.
Digital marketing isn’t just a ‘nice-to-have’—it’s your ticket to being found, building credibility, and scaling sustainably. Ready to get seen by the right people? Let CJ Digital help you create a digital marketing strategy that takes your business exactly where it needs to go.Don’t get left behind while your competitors embrace the digital age. Contact CJ Digital today, and let’s take your business to the next level with a customised digital marketing plan that works for you.
